Bacardi
Bacardi is among the most famous names in the world of spirits and represents the tradition of great Rum from Cuba. The famous bat logo, present on the label, has an ancient historical origin. In Cuban tradition, bats bring good luck. When Amalia Bacardi noticed that some fruit bats had taken refuge within the walls of the distillery, she decided that this would be the symbol of the company. The origins of the distillery date back to 1862, when Don Facundo Bacardí Masso purchased a distillery in Santiago de Cuba. With great business acumen and initiative, he began creating blends of Rum in search of a balanced and harmonious taste, which still today represents the distinctive hallmark of the company.
The history of the Bacardi distillery has always been deeply intertwined with that of Cuba. One cannot speak of one without referencing the other, especially regarding the most important moments of the political events of the Caribbean island, always at the center of many economic interests due to the wealth of its natural resources. When at the end of the 19th century the Spanish-American conflict led to the independence of Cuba, Emilio Bacardi Moreau fought for the island's independence against the colonial rule of Madrid. His life was marked by imprisonment and exile, but in the end, his struggle proved victorious and his political commitment was rewarded by his compatriots. Once back in Cuba, he was indeed elected Mayor of Santiago de Cuba.
The indissoluble link with U.S. events has always marked the history of Cuba. When in 1920 the Volstead Act came into effect, prohibiting the production and sale of alcoholic beverages in the United States, Cuba became the happy island for Americans in search of entertainment. Until 1933, the date of the repeal of Prohibition, Havana was the capital of nightlife. In its nightclubs, including the famous Tropicana, Bacardi Rum flowed freely and the production of the Bacardi distillery took advantage of a golden decade to consolidate its position as the undisputed leader in the spirits market. The party ended in 1959, with the fall of the dictatorship of Fulgencio Batista at the hands of the revolutionary movement led by Fidel Castro. All of Bacardi's assets were confiscated and the family moved to the United States. However, it took only a few years to rebuild an empire that has brought the Cuban tradition of Rum to the whole world.
Bacardi is among the most famous names in the world of spirits and represents the tradition of great Rum from Cuba. The famous bat logo, present on the label, has an ancient historical origin. In Cuban tradition, bats bring good luck. When Amalia Bacardi noticed that some fruit bats had taken refuge within the walls of the distillery, she decided that this would be the symbol of the company. The origins of the distillery date back to 1862, when Don Facundo Bacardí Masso purchased a distillery in Santiago de Cuba. With great business acumen and initiative, he began creating blends of Rum in search of a balanced and harmonious taste, which still today represents the distinctive hallmark of the company.
The history of the Bacardi distillery has always been deeply intertwined with that of Cuba. One cannot speak of one without referencing the other, especially regarding the most important moments of the political events of the Caribbean island, always at the center of many economic interests due to the wealth of its natural resources. When at the end of the 19th century the Spanish-American conflict led to the independence of Cuba, Emilio Bacardi Moreau fought for the island's independence against the colonial rule of Madrid. His life was marked by imprisonment and exile, but in the end, his struggle proved victorious and his political commitment was rewarded by his compatriots. Once back in Cuba, he was indeed elected Mayor of Santiago de Cuba.
The indissoluble link with U.S. events has always marked the history of Cuba. When in 1920 the Volstead Act came into effect, prohibiting the production and sale of alcoholic beverages in the United States, Cuba became the happy island for Americans in search of entertainment. Until 1933, the date of the repeal of Prohibition, Havana was the capital of nightlife. In its nightclubs, including the famous Tropicana, Bacardi Rum flowed freely and the production of the Bacardi distillery took advantage of a golden decade to consolidate its position as the undisputed leader in the spirits market. The party ended in 1959, with the fall of the dictatorship of Fulgencio Batista at the hands of the revolutionary movement led by Fidel Castro. All of Bacardi's assets were confiscated and the family moved to the United States. However, it took only a few years to rebuild an empire that has brought the Cuban tradition of Rum to the whole world.
