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Privacy Policy

Privacy Policy


At Callmewine Uk Ltd (company number 14216917 and our registered office is at 167-169 Great Portland Street, 5th Floor, London, United Kingdom W1W 5PF; “we, us, our”), we’re working hard to serve our customers, suppliers, stakeholders, and all the communities ( “you”) that are in contact with us a little better day by day. 

To do this, because we are acting as data controller, we are committed to respecting and protecting our customers’ privacy, so that you can be confident that your data is safe and secure with us to be able to offer you products and services that meet these goals and give you a satisfying shopping experience.


We invite you to read this policy carefully to understand how we protect you and we treat all your personal data.

This policy is in conjunction with the Terms of sales and Cookies policy so please consider them in their entirety. Moreover, the site can be used only by over 18 years old people so we do not knowingly collect personal data relating to children.


We want to ensure you are in control of your data so it easy to change or update your contact permissions by the following means:

-        Contact our Customer Care Team  by email for any information;

-         Online - by logging into the “my account” section in the web site and scroll to the bottom “Newsletter and Consents” to update your preferences.

In any marketing emails you may receive, we've put an 'unsubscribe' button at the bottom of every email we send you. If you would like to change the type or frequency of emails you receive, you can click the 'change preferences' button which is at the bottom of every email we send you.


Why this privacy policy?


When you shop with us online or communicate with us, we collect and manage personal data about you.

This policy:

  • explains your rights and choices you have when it comes to your personal data (including your marketing and cookie preferences);
  • define the different ways you can interact with us and the types of personal data that we collect and why we use this data;
  • explains when and why we'll share personal data within the Callmewine Group and with other organizations.


Which kind of your personal data we collect?

Personal Data, Order, Account and Billing Data – this includes information relating to your account and transactions (not including payment) with us and information which we need to fulfil your order, such as your name, surname, delivery address, phone number, email address and purchase history, billing and payment information some of which we may not receive directly as it may be collected only by payment processors (as for example credit card details, 3d secure codes, etc.).

How we use your personal data?

We collect and store your personal data to:

  1. finalize our contractual obligations to you. This would include:

• delivering your orders that you shop online in our website;

• making or receiving payments;  

• supplying the purchased goods or services and keeping proper records of those transactions; and

• updating you on the tracking of your order.

  1. be compliant with our own legal obligations. For example, confirming you are 18 or over and therefore legally able to purchase alcohol;
  1. run our business, to understand trends, supply of goods, any information that can support us in the business management;
  1. use data analytics (including Google Analytics and e-mail services providers), to identify usage trends, determine and measure the effectiveness of promotional campaigns and advertising and to improve our website, products/services, marketing, customer relationships and experiences. This would include processing your data in an aggregated way for the purposes of analyzing the use of the website, emails and services;
  1. manage our relationship with you including:

• if you have opened an account with us, to confirm your registration;

• to notify you if you have asked us to let you know when an item is back in stock;

• contacting you if you have asked us to contact you by completing a Contact Form via our website or email to send you information you have requested;

• contacting you if you have asked for a password reminder or reset;   

• to send you important notices such as communications about changes to our terms and conditions and policies (including this policy); 

• to e-mail you when you have placed items in your shopping basket but not proceeded to payment;

• to ask you to leave a review or feedback on us;

• to give you any assistance that you need (request, require, etc) based on our relationship.

  1. make suggestions and recommendations to you about goods or services that may be of interest to you, deliver relevant website content and advertisements to you and to measure or understand the effectiveness of our advertising;
  1. communicate with you about special events, programs, promotions, any prize draws or competitions;
  1. to prevent and detect fraud and any other illegal activities;
  1. in case of legal claims to defend you or us in front of court proceedings or administrative procedures.

We are defining this policy to process your personal data on a lawful basis based on:

  1. the needs that we have to comply with our legal obligations (such as alcohol legislation) towards you;
  1. the data use is necessary to guarantee a contract you are party to or in order to give you all the information at your request prior to you entering into a contract;
  1. processing the data is necessary for the establishment, exercise or defense of legal claims;
  1. based on legitimate interests:

·  meet your needs, including delivering our products and services;

·  promote and market our products and services;

·  service your account, manage complaints and resolve any disputes;

·  understand you including your patterns and behaviors, as well as your favorite products;

·  protect and support our business, colleagues, customers and shareholders;

·  prevent and detect anti-social behavior, fraud and other crime;

·  test and develop new products and services as well as improve existing ones.

The legal basis of consent is only used by us in relation to process that is entirely voluntary
and in case you give us your consent you may at any time withdraw the specific consent you give to our processing your personal data. Please note even if you withdraw consent for us to use your personal data for a particular purpose, we may continue to rely on other lawful bases to process your personal data for other purposes.

How we obtain your personal data?

The main source about your personal Data is directly you during your registration on the website or the processing of your order.

Some other information can be collected by Cookies or other similar technologies (please visit our section of Cookies Policy) and in an aggregated way from analytics providers (E.g., Google Analytics), delivery services, providers of payment, social media platform and advertising network.

Please when you provide your personal data check if it is accurate and current as much as possible and keep us informed if there are some changes, updating it on our website in the section of “my Account”. Any mistake can cause some accident (e.g., shipment mistakes) that we will be not responsible.

Sharing of the data

Your personal data are an important source for us to give you the best experience that we can offer and we believe that we must to protect them from ant third parties.

We don’t sell your personal data and we don’t share with other companies except the ones that allow us to finalize the contractual obligations with you (provide our goods and services):

·        Providers such warehouses, delivery companies and logistics in order to give you the service and the card payment service providers in order to process the payment of your order;

·        To third legal parties and/or public authorities (e.g. HMRC) in case of investigations about administrative or criminal penalties and or in case of some breach of applicable law or regulation;

·        To any member to our Group that may process data and produce analysis for the business run;

·        to third parties in case of Change of Control of the Company

·        to courts or other relevant part in case of exercise or defense of legal rights

Transfers outside the United Kingdom

If it will be necessary, the personal data we collect from you may be transferred, stored and/or processed outside the United Kingdom, also including the EEA and the United States of America. In this case Callmewine UK ensure your information is treated securely, in particular:

-        The transfer is to a country that is considered with an adequate level of protection by the United Kingdom;

-        In case of derogation for specific situations Callmewine UK will operate under the law applying the highest level of security that it is possible and ensuring that your information is treated in line with this policy.


How long we retain your data?

We won't keep your personal data longer than we need to.

In most circumstances, this means we won't keep your personal data for more than 7 years after the end of your relationship with us, it means if you don’t place any order for more than 7 years.

From that moment we will delete your account and all your personal data; these data will be anonymized for our internal statistics.

For certain data sets, we have the following specific retention periods:

  • Information about purchases and the payment information relating to those purchases might be kept for up to 7 years after the transaction to allow us to investigate fraud and handle legal claims.
  • Customer complaints and feedback will be deleted 2 years after the date of the last communication.
  • Where your personal data is needed because of a serious dispute (such as litigation) or investigation, your personal data will be deleted 5 years after the matter is closed.


Which rights do you have?

Subject access

You have the right to see the personal data we hold about you. You can do it directly by “My Account” on the website or you can ask a copy of this data email us

Inaccurate data

If you believe we hold inaccurate or incomplete data, please let us know and we'll correct it.

Withdrawal of consent

Where you gave us information based upon your consent, if you withdraw that consent we'll stop using that data.

Objection to our use of your data

We'll consider your objection to our use of your personal data. If, on balance, your rights outweigh our interests in using your personal data, then you can ask us to either restrict our use of it or delete it. In almost all cases relating to marketing, we'll stop using that data at your request.

Restriction to use your data

There are several situations when you can restrict our use of your personal data. This includes (but is not limited to):

  • You've successfully made a general objection (as above).
  • You're challenging the accuracy of the personal data we hold.
  • We've used your personal data unlawfully, but you don't want us to delete it.


There are several situations when you can have us delete your personal data. This includes (but is not limited to):

  • We no longer need to keep your personal data.
  • You've successfully made a general objection (as above).
  • You've withdrawn your consent to us using your personal data (and we don't have any other grounds to use it).
  • We've unlawfully processed your personal data.


In certain circumstances, you may have the right to receive your personal information in a structured, commonly used and machine-readable format and to transmit that information to another controller to enable it to use the data, to the extent applicable in law.

Complain to the data protection regulator (ICO)

We'd like the chance to resolve any complaints you have. However, you also have the right to complain to the Authoriry. Please go to

You may exercise any of your rights in relation to your personal data by either emailing us . We have a Group Data Protection Team that can support you for any questions or concern related to your privacy.

We use cookies on our website. For more information on cookies, please see our Cookies policy in the footer of our website.

We may update this policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you are happy with any changes to this policy.

Where we store your data?

All personal data you provide to us is stored on secure servers.

We use strict procedures and security features to try to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way.

We ensure that any third parties with whom your personal information is shared in accordance with this policy are also subject to agreements which impose on them equally stringent procedures and security features to help keep your personal data secure.

Procedures are in place to deal with any suspected personal data breach and to notify you and any applicable regulator when legally required to do so.


Callmewine is an online wine shop specializing in the sale of wine, champagne and spirits.

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© Callmewine 2022 - Callmewine UK Limited, registered in England & Wales under company number 14216917 and our registered office is at 167-169 Great Portland Street, 5th Floor, London, United Kingdom W1W 5PF - VAT number 429918749 -