Laroche L'Avenir
The L'Avenir winery has ancient origins, dating back to the late 1600s. It is one of the first estates created in South Africa by European colonists, in search of suitable territories for viticulture in the Cape Town area. The current name was established in 1992 by Mark Wiehe, a sugar trader, who decided to leave London to start a new life by purchasing this historic estate. In the following years, the estate distinguished itself for its interesting production of Chenin Blanc and Pinotage, so much so that it came under the spotlight and was purchased in 2005 by Laroche, a well-known producer of Chablis, who fell in love with this New World reality, capable of producing wines of excellent quality.
Since 2007, the estate has relied on the consultancy of winemaker Dirk Coetzee, who studied at Stellenbosch University. The young winemaker immediately left his mark on the company, changing its face. He decided to work on the enhancement of individual vineyards to highlight the most vocated plots. From this zoning study subsequently gave rise to the L'Avenir Single Block label range, which voices the specificity of terroir with peculiar characteristics. The next step occurred in 2012, when the Laroche and JeanJean families decided to collaborate to create the Advini brand, which gathers some of the best excellences worldwide and has given considerable international visibility to the L'Avenir project.
Today, the winery represents one of the most interesting and qualitative Boutique Wineries in Stellenbosch. As is customary in the country, typical South African varieties are cultivated in the vineyard: Pinotage, a cross between Pinot Noir and Cinsault, and Chenin Blanc. The vineyards are located in a hilly area a few kilometers from Stellenbosch on the first hilly slopes rising towards Mount Simonsberg. The area has been among the most vocated in the country for centuries and was one of the first to be planted by European colonists, in search of territories that could remind them, in terms of climate and soil compositions, of the wine regions of the Old Continent. The wines are a perfect synthesis of the South African terroir and French tradition and elegance.
The L'Avenir winery has ancient origins, dating back to the late 1600s. It is one of the first estates created in South Africa by European colonists, in search of suitable territories for viticulture in the Cape Town area. The current name was established in 1992 by Mark Wiehe, a sugar trader, who decided to leave London to start a new life by purchasing this historic estate. In the following years, the estate distinguished itself for its interesting production of Chenin Blanc and Pinotage, so much so that it came under the spotlight and was purchased in 2005 by Laroche, a well-known producer of Chablis, who fell in love with this New World reality, capable of producing wines of excellent quality.
Since 2007, the estate has relied on the consultancy of winemaker Dirk Coetzee, who studied at Stellenbosch University. The young winemaker immediately left his mark on the company, changing its face. He decided to work on the enhancement of individual vineyards to highlight the most vocated plots. From this zoning study subsequently gave rise to the L'Avenir Single Block label range, which voices the specificity of terroir with peculiar characteristics. The next step occurred in 2012, when the Laroche and JeanJean families decided to collaborate to create the Advini brand, which gathers some of the best excellences worldwide and has given considerable international visibility to the L'Avenir project.
Today, the winery represents one of the most interesting and qualitative Boutique Wineries in Stellenbosch. As is customary in the country, typical South African varieties are cultivated in the vineyard: Pinotage, a cross between Pinot Noir and Cinsault, and Chenin Blanc. The vineyards are located in a hilly area a few kilometers from Stellenbosch on the first hilly slopes rising towards Mount Simonsberg. The area has been among the most vocated in the country for centuries and was one of the first to be planted by European colonists, in search of territories that could remind them, in terms of climate and soil compositions, of the wine regions of the Old Continent. The wines are a perfect synthesis of the South African terroir and French tradition and elegance.


