Serena Wines 1881
Serena Wines 1881 is a company whose name tells a long story intertwined with its territory: since 1881, the Serena family has been cultivating and interpreting the Prosecco hills. It all began with Pietro Serena and the trade of wine in wooden barrels between Cornuda and Cadore. Generation after generation, the company grew until it came up with an idea: to produce wine in casks, designed for the restaurant and catering industry. Today, with Giorgio and Luca Serena at the helm, Serena Wines 1881 is a solid, international company based in Conegliano and an official partner of the Milan-Cortina 2026 Olympics.
Serena Wines 1881's production method combines industrial rigour with a concrete commitment to sustainability. The winery combines technology and social responsibility, investing in solutions to reduce environmental impact, such as recycling materials and research projects, such as the one developed with Ca' Foscari University to transform wine-making waste into energy. Production is designed to respond to different markets and formats, and the production approach is customer-oriented. Versatility is one of the company's historical strengths.
Serena Wines 1881 wines are the expression of a clean and recognisable style where freshness, balance and aromatic precision are always at the centre. Fragrant aromas, floral and fruity notes, drinkability and harmony are the common thread of a range designed for everyday consumption. Alongside these more straightforward interpretations, there are also labels that offer greater structure and depth, while maintaining a stylistic signature marked by expressive clarity. Each bottle embodies a synthesis of tradition and contemporary vision: wines created for pleasure, but also to tell the story of over 145 years of history in the Prosecco hills.
Serena Wines 1881 is a company whose name tells a long story intertwined with its territory: since 1881, the Serena family has been cultivating and interpreting the Prosecco hills. It all began with Pietro Serena and the trade of wine in wooden barrels between Cornuda and Cadore. Generation after generation, the company grew until it came up with an idea: to produce wine in casks, designed for the restaurant and catering industry. Today, with Giorgio and Luca Serena at the helm, Serena Wines 1881 is a solid, international company based in Conegliano and an official partner of the Milan-Cortina 2026 Olympics.
Serena Wines 1881's production method combines industrial rigour with a concrete commitment to sustainability. The winery combines technology and social responsibility, investing in solutions to reduce environmental impact, such as recycling materials and research projects, such as the one developed with Ca' Foscari University to transform wine-making waste into energy. Production is designed to respond to different markets and formats, and the production approach is customer-oriented. Versatility is one of the company's historical strengths.
Serena Wines 1881 wines are the expression of a clean and recognisable style where freshness, balance and aromatic precision are always at the centre. Fragrant aromas, floral and fruity notes, drinkability and harmony are the common thread of a range designed for everyday consumption. Alongside these more straightforward interpretations, there are also labels that offer greater structure and depth, while maintaining a stylistic signature marked by expressive clarity. Each bottle embodies a synthesis of tradition and contemporary vision: wines created for pleasure, but also to tell the story of over 145 years of history in the Prosecco hills.


