Martini
It was in 1863 when Alessandro Martini and Luigi Rossi presented their first vermouth to the world, destined to become an unmistakable sign in Italian glasses, but also a symbol of a unique culture in its own right. Indeed, while Luigi Rossi is the creative mind and guardian of the recipes condensed in every bottle of the brand, it is Alessandro Martini who unleashes the communicative potential of the label, gradually making it more and more international. Since then, Martini has been a true forge of ideas, taking part in Italian history thanks to the avant-garde of its communication and brand.
Thanks to the vision of its founders, Martini quickly became synonymous with an international vocation based on the quality of its production, coming to embody the Italian lifestyle of good drinking and good living. Alongside the devoted selection of aromatic herbs from which the house's labels are born, in fact, a signature communication develops made of iconic posters, sponsorships of sporting events from cyclingto Martini Racing and the spread of the famous Terrazze Martini, which from the mid-twentieth century became true artistic and cultural reference points in European cities.
Today as then, Martini remains unmistakable for its taste and style, which in all its variations is the perfect base for both the most traditional and the most modern cocktails, offering a sip with a well-defined personality but always capable of surprising. Always true to itself, especially in innovation, Martini has shown that it can embody the spirit of its time since its origins, setting a new paradigm for the creation of bitters and vermouth: its own.
It was in 1863 when Alessandro Martini and Luigi Rossi presented their first vermouth to the world, destined to become an unmistakable sign in Italian glasses, but also a symbol of a unique culture in its own right. Indeed, while Luigi Rossi is the creative mind and guardian of the recipes condensed in every bottle of the brand, it is Alessandro Martini who unleashes the communicative potential of the label, gradually making it more and more international. Since then, Martini has been a true forge of ideas, taking part in Italian history thanks to the avant-garde of its communication and brand.
Thanks to the vision of its founders, Martini quickly became synonymous with an international vocation based on the quality of its production, coming to embody the Italian lifestyle of good drinking and good living. Alongside the devoted selection of aromatic herbs from which the house's labels are born, in fact, a signature communication develops made of iconic posters, sponsorships of sporting events from cyclingto Martini Racing and the spread of the famous Terrazze Martini, which from the mid-twentieth century became true artistic and cultural reference points in European cities.
Today as then, Martini remains unmistakable for its taste and style, which in all its variations is the perfect base for both the most traditional and the most modern cocktails, offering a sip with a well-defined personality but always capable of surprising. Always true to itself, especially in innovation, Martini has shown that it can embody the spirit of its time since its origins, setting a new paradigm for the creation of bitters and vermouth: its own.
