Olivier B
Olivier B is the most mysterious and enigmatic profile of the French wine world, the faceless winemaker of the Rhône Valley, the Duft Punk of contemporary viticulture. All that is known about him is the black and white silhouette that stands out on the label or a few strictly back-facing photos with him wearing the classic straw hat. It is said that he is a former wine consultant with the ambition to create his own wine and winery, a personal project that he documents step by step on his blog, amidst obstacles and accolades, between heartbreaks and evictions. He shares online that he has reached a dead end, burdened by debts and without a physical location to vinify. The virtual world is uncontrollable, vast, and at times dangerous, but it can also bring out the best in itself: Olivier's story circulates, reaching Le Monde, wine requests increase, and the purchase of the new warehouse ceases to be a mirage.
Olivier begins vinifying in Villes-sur-Auzon, in the southern Rhône Valley, far from the towering giants of Chateauneuf and equally in the shadow of the great Provençal brands: a middle ground, a crossroads of wine and social cultures, at the foot of a mountain, famous for poetic and sporting events: Mont Ventoux. At the foot of the quintessential roof of Provence, standing 1900 meters tall, lie Olivier's 6 hectares of vineyard, managed organically, on clay, limestone, and sandy soils at an average altitude of 300 meters. Spontaneous fermentations and low intervention for wines that authentically reflect their territory of origin.
The back label of Olivier B transcends conventions, disregards technical information, speaks of something else, becomes estranged. Thoughts in progression, always different and personal that Olivier gifts to the unknown drinker preparing to taste his bottle. The tasting of a wine is by its very nature subjective, and an abundance of information on the label would leave no room for dreams and thoughts, consequently undermining Olivier's profound mission: to gift happiness à jamais, pour toujours.
Olivier B is the most mysterious and enigmatic profile of the French wine world, the faceless winemaker of the Rhône Valley, the Duft Punk of contemporary viticulture. All that is known about him is the black and white silhouette that stands out on the label or a few strictly back-facing photos with him wearing the classic straw hat. It is said that he is a former wine consultant with the ambition to create his own wine and winery, a personal project that he documents step by step on his blog, amidst obstacles and accolades, between heartbreaks and evictions. He shares online that he has reached a dead end, burdened by debts and without a physical location to vinify. The virtual world is uncontrollable, vast, and at times dangerous, but it can also bring out the best in itself: Olivier's story circulates, reaching Le Monde, wine requests increase, and the purchase of the new warehouse ceases to be a mirage.
Olivier begins vinifying in Villes-sur-Auzon, in the southern Rhône Valley, far from the towering giants of Chateauneuf and equally in the shadow of the great Provençal brands: a middle ground, a crossroads of wine and social cultures, at the foot of a mountain, famous for poetic and sporting events: Mont Ventoux. At the foot of the quintessential roof of Provence, standing 1900 meters tall, lie Olivier's 6 hectares of vineyard, managed organically, on clay, limestone, and sandy soils at an average altitude of 300 meters. Spontaneous fermentations and low intervention for wines that authentically reflect their territory of origin.
The back label of Olivier B transcends conventions, disregards technical information, speaks of something else, becomes estranged. Thoughts in progression, always different and personal that Olivier gifts to the unknown drinker preparing to taste his bottle. The tasting of a wine is by its very nature subjective, and an abundance of information on the label would leave no room for dreams and thoughts, consequently undermining Olivier's profound mission: to gift happiness à jamais, pour toujours.
