Ramazzotti
Ramazzotti is a historic symbol of Italian excellence in the world. Its name is indissolubly linked to the amaro produced for the first time in Milan in 1815 by the pharmacist Ausanio Ramazzotti, now known, consumed, and appreciated all over the world. It is produced from the same secret recipe developed by the pharmacist, using a blend of 33 ingredients from around the world, including orange peel, gentian, rhubarb, turmeric, and rosemary.
The glorious tradition of Amaro Ramazzotti originated in Milan, where, during the 19th century, it became an icon of style. Innovative and avant-garde advertising campaigns, starting in the 1920s, introduced the product to the rest of Italy and then, starting in 1959, to the rest of the world. From the 1960s, the distillery of the Fratelli Ramazzotti began producing new liqueurs, including Amaro Menta and Sambuca, expanding the range. The famous ad "Milano da bere" relaunched the historic brand in Italy and around the world in the 1980s and 1990s, consolidating its success. In 2015 the produced amaro, which has meanwhile become the most important Italian amaro exported worldwide and the most consumed liqueur in Germany, celebrates 200 years of history, confirming itself as a symbol of a distinctly Italian lifestyle, summarized in the new slogan "Bella la vita!".
Ramazzotti liqueurs are now produced in a large facility in Canelli, in the province of Asti, using secret recipes based on extracts of natural ingredients, skillfully blended together. History, tradition, and excellence merge into a proudly Italian story that has achieved great international success. All products are designed for various consumption occasions throughout the day. They can be enjoyed neat, on the rocks, or mixed with other ingredients to create cocktails, aperitifs, or digestif drinks. Recently, alongside the historic amaro, the mint-flavored variant, sambuca, and Aperitivo Rosato, the production of Il Premio has been inaugurated, created for the first time in 1850 as a union between amaro and grappa. With the creation of this new liqueur, the glorious tradition of Amaro Ramazzotti finds a new vitality, demonstrating its ability to once again combine ancient traditions with modern excellence.
Ramazzotti is a historic symbol of Italian excellence in the world. Its name is indissolubly linked to the amaro produced for the first time in Milan in 1815 by the pharmacist Ausanio Ramazzotti, now known, consumed, and appreciated all over the world. It is produced from the same secret recipe developed by the pharmacist, using a blend of 33 ingredients from around the world, including orange peel, gentian, rhubarb, turmeric, and rosemary.
The glorious tradition of Amaro Ramazzotti originated in Milan, where, during the 19th century, it became an icon of style. Innovative and avant-garde advertising campaigns, starting in the 1920s, introduced the product to the rest of Italy and then, starting in 1959, to the rest of the world. From the 1960s, the distillery of the Fratelli Ramazzotti began producing new liqueurs, including Amaro Menta and Sambuca, expanding the range. The famous ad "Milano da bere" relaunched the historic brand in Italy and around the world in the 1980s and 1990s, consolidating its success. In 2015 the produced amaro, which has meanwhile become the most important Italian amaro exported worldwide and the most consumed liqueur in Germany, celebrates 200 years of history, confirming itself as a symbol of a distinctly Italian lifestyle, summarized in the new slogan "Bella la vita!".
Ramazzotti liqueurs are now produced in a large facility in Canelli, in the province of Asti, using secret recipes based on extracts of natural ingredients, skillfully blended together. History, tradition, and excellence merge into a proudly Italian story that has achieved great international success. All products are designed for various consumption occasions throughout the day. They can be enjoyed neat, on the rocks, or mixed with other ingredients to create cocktails, aperitifs, or digestif drinks. Recently, alongside the historic amaro, the mint-flavored variant, sambuca, and Aperitivo Rosato, the production of Il Premio has been inaugurated, created for the first time in 1850 as a union between amaro and grappa. With the creation of this new liqueur, the glorious tradition of Amaro Ramazzotti finds a new vitality, demonstrating its ability to once again combine ancient traditions with modern excellence.
