Santero
Santero is an innovative brand that has captured the attention of enthusiasts with a line of sparkling wines with an appealing face. It is a historic producer from Piemonte that has courageously renewed its image. The winery was founded in 1958 and is located in Santo Stefano Belbo, a small village in the Langhe, famous for being the birthplace of the renowned writer Cesare Pavese and for being at the center of a territory long dedicated to the production of noble reds. Santero has been able to leverage its vast experience and long tradition to present itself on the market with a young and lively image, linked to the production of fragrant and vibrant sparkling wines made using the Martinotti or Charmat method.
Its success is tied to the ability to interpret the present and to understand that the landscape of Italian sparkling wine has changed radically in recent decades, rewarding a production style that is simple, immediate, with a soft and fruity taste. The new face of the brand has also been supported by innovative marketing choices, which have focused on original and recognizable bottles, modern and colorful graphics, and communication campaigns aimed at a young audience that enjoys drinking a good glass of sparkling wine in an informal and convivial manner, often during aperitif time. A small revolution that has allowed them to connect with the right spirit to Millennials and their way of living.
Santero has been able to treasure the past while courageously projecting into the future. While changing its image, it has preserved the ancient customs of the past, merging in a new business project, tradition and innovation. Today it can count on a large and modern winery in Santo Stefano Belbo, which represents a production hub capable of processing grapes from the five estates directly managed and from numerous suppliers in the area. The quality of the raw material and a winemaking process carefully managed with the most modern technologies allow them to offer a range of sparkling wines that has managed to win over a broad audience of enthusiasts.
Santero is an innovative brand that has captured the attention of enthusiasts with a line of sparkling wines with an appealing face. It is a historic producer from Piemonte that has courageously renewed its image. The winery was founded in 1958 and is located in Santo Stefano Belbo, a small village in the Langhe, famous for being the birthplace of the renowned writer Cesare Pavese and for being at the center of a territory long dedicated to the production of noble reds. Santero has been able to leverage its vast experience and long tradition to present itself on the market with a young and lively image, linked to the production of fragrant and vibrant sparkling wines made using the Martinotti or Charmat method.
Its success is tied to the ability to interpret the present and to understand that the landscape of Italian sparkling wine has changed radically in recent decades, rewarding a production style that is simple, immediate, with a soft and fruity taste. The new face of the brand has also been supported by innovative marketing choices, which have focused on original and recognizable bottles, modern and colorful graphics, and communication campaigns aimed at a young audience that enjoys drinking a good glass of sparkling wine in an informal and convivial manner, often during aperitif time. A small revolution that has allowed them to connect with the right spirit to Millennials and their way of living.
Santero has been able to treasure the past while courageously projecting into the future. While changing its image, it has preserved the ancient customs of the past, merging in a new business project, tradition and innovation. Today it can count on a large and modern winery in Santo Stefano Belbo, which represents a production hub capable of processing grapes from the five estates directly managed and from numerous suppliers in the area. The quality of the raw material and a winemaking process carefully managed with the most modern technologies allow them to offer a range of sparkling wines that has managed to win over a broad audience of enthusiasts.
